98% of our clients have hired us for more than one engagement. Myrtle Potter & Company has high client satisfaction because we create innovative approaches to accelerate the growth of your brands — from competitive target profiles to winning go-to-market strategies.
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Case Studies | Myrtle Potter & Company
Case Study 1
Goal: Identify New Pathways for Commercialization for
New Healthcare Digital Products
Client’s Need
An emerging provider of a pioneering set of new categories of products and services based on ingestible sensors is seeking to identify additional pathways for commercialization in the U.S.
Action
Myrtle Potter & Company was retained to develop a development plan and roadmap for the client that will lead to the identification of new options for commercializing the healthcare applications of the client’s digital products. Myrtle Potter & Company is also advising the client through the process.
Results
Project is underway, on target and has the full backing of the board of directors of the client.
Case Study 2
Goal: Design and Implement an Industry-Changing Specialty Patient Support Program
Client’s Need
A leading pharmaceutical client launching a new specialty prescription brand sought to develop an industry changing patient support program.
Action
Myrtle Potter & Company designed and implemented a custom patient support program using a design methodology anchored in identifying and capturing the unmet needs of patients and caregivers.
Results
Goal Achieved. The company deems the effort to be a resounding success based on internal metrics and measures.
Case Study 3
Goal: Design a Global Market Entry Strategy for a Key Brand
Client’s Need
A major healthcare client who has an important product for breaking medical news and conference coverage for healthcare providers made the decision to accelerate its expansion into ex-U.S. markets.
Action
Myrtle Potter & Company was retained to complete a global opportunity assessment and market valuation for the purpose of recommending priority markets and timing.
Results
Goal Achieved. Client is implementing the plan recommended by Myrtle Potter & Company.