Transform How You Work and Compete

Case Studies | Myrtle Potter & Company

Myrtle Potter & Company solves your toughest problems because we transform how you work and compete by bringing custom solutions to each client. From customer centered business models to digital solutions we will maximize the value of your products and business.

Case Study 1

Goal:  Create a Digital Tool to Drive Strong Market Positioning in a New Industry Sector

 

Client’s Need

A Fortune 100 healthcare client is entering a new industry business segment. The client has few and nascent relationships with segment healthcare providers who makeup the core of their stakeholders. The client needs to rapidly establish a credible relationship with these stakeholders to support business building.

Action

Myrtle Potter & Company developed a multi-prong market entry strategy that included the de novo development of a custom digital customer engagement product that was used by the sales force to drive improved customer engagement, service and sales and was debuted at ASCO.

Results

Goal achieved. The digital product helped the client establish its market presence at ASCO and accelerated the development of relationships with key oncologists. The digital product has been expanded to other divisions of the client.

Case Study 2

Goal:  Track Market Intelligence and Position for Rapid Strategic Responses

 

Client’s Need

A leading bio-pharmaceutical company’s sought deeper insights regarding (1) the major strategic actions of its multi-billion dollar customers (2) the rapidly shifting care delivery channels in America.

Action

Myrtle Potter & Company designed a custom process for rapid assessments of major moves by the client Company’s customers to help the client determine the likely implications for themselves and the industry.

Results

Client engagement is underway

Case Study 3

Goal:  Architect an Improved Customer and Employee Customer Service Experience

 

Client’s Need

A Fortune 100 healthcare client sought to improve and differentiate its customer service model to improve customer satisfaction and ultimately gain market share.

Action

Myrtle Potter & Company used Voice of the Customer and Voice of the Employee methodologies to gain insights into unmet needs of specialty practices.  The gap assessment was completed and a new service model was deployed integrating key client touch points.

Results

Goal Achieved.  Customer satisfaction improved and market share improved.

Case Study 3

Goal:  Make Key Strategic Recommendations To Support an Important Category Launch

 

Client’s Need

A growing global bio-pharmaceutical client determined that it wanted to better leverage digital technology to better serve their patients and differentiate their brand and company.

Action

Myrtle Potter & Company developed a global digital landscape assessment, created strategic recommendations for the client, and helped to implement the recommendations.

Results

Goal achieved. The bio-pharmaceutical company is incorporating the use digital into their marketing mix and other business operations