Grow Your Business

Case Studies | Myrtle Potter & Company

Myrtle Potter & Company gets meaningful results for our clients.  Because we deploy a hand-picked team of experts matched to your specific business needs.  Our experts come from around the globe and have relevant and proven experience to grow your business from situation analysis to strategy transformation.

Case Study 1

Goal:  Accelerate Growth for a Healthcare Service Company

 

Client’s Need

A major health and wellness consumer client needed to accelerate the growth of business in the bio-pharmaceutical sector.  The client believed there was an opportunity to improve the effectiveness of their sales and marketing teams in the areas of client engagement, product and therapeutic knowledge and sales skills.

Action

Myrtle Potter & designed and executed a three-year training & development program for the client that focuses on product, therapeutic class, customer knowledge and market knowledge.  Approach included: customer case analyses and brand and company assessments.

Results

Goal achieved.  Client has exceeded growth expectations three years running.  Client affirms that much of their success can be attributed to the training curriculum from Myrtle Potter & Company.

Case Study 2

Goal:  Create a Strategy to Secure a Key Healthcare Customer Win

 

Client’s Need

A Fortune 150 healthcare client is entering a new business segment.  At the time there was no relationship with a key customer.  This client needed a strategy to secure a meaningful business relationship and contract.

Action

Myrtle Potter & Company used game theory to develop a strategy and negotiation approach for the client and guided the client in the development of a new, mutually beneficial financial offering.

Results

Goal achieved.  After 12 months of planning and negotiations our client won the contract with the key customer.  This enabled the client to successfully compete in the desired business segment.

Case Study 3

Goal: Assist a Private Biotech With its Partnering Agenda

 

Client’s Need

A private biotech client wants to partner some of its pipeline assets with bio-pharmaceutical companies to raise capital for their business and better position themselves for a strategic transaction.

Action

Myrtle Potter & Company was retained by the client to lead its business development activities by identifying and introducing potential partnering candidate and advising the client on the strategic, scientific and technological suitability of the potential collaboration and partnering arrangements.

Results

The client announced a planned merger.  Myrtle Potter & Company continues as a retained business development and licensing advisor.